I saw a Dell commercial the other day where—as usual—they made a big deal about how they provide support to customers 24 hours a day, 7 days a week. I couldn’t help but wonder WHY they make sure everybody knows that they do that. Is it because their product is so shoddy that people will be calling in all the time? Is it because they think that their customers are so stupid they won’t even know how to turn the computer on? When you think about it, it’s a lose-lose situation. If they provide constant support people will wonder why and it will be bad PR, if they do not provide constant support, when people do need help they will be very upset. No matter what they try they’ll end up losing.
The moral is never try.